Managing risk in a digital world.
For this report, some unique research methodologies that allowed us to discover some fascinating new information about how financial institutions can unlock the trust needed to digitally engage the ‘no-finapp-phobic’1 Gen X and Ys.
This research report which looks at how Gen X and Y, their adoption of mobile technology and how they prefer to be identified. The research explores how the ‘trust’ paradigm has shifted from having them prove who they are, to being recognised for who they are. Both our identities and our consumption of financial services are now inextricably fused with our mobile device, which is why mobile identity is a critical issue and why this research is so timely.