Whitepaper
MOBILE IDENTITY – THE NEW DNA OF TRUST
This research report which looks at how Gen X and Y, their adoption of mobile technology and how they prefer to be identified. The research explores how the ‘trust’ paradigm has shifted from having them prove who they are, to being recognised for who they are. Both our identities and our consumption of financial services are now inextricably fused with our mobile device, which is why mobile identity is a critical issue and why this research is so timely.
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