There are some technologies that seem to have their own “gravitational pull.” By this, I don’t just mean technologies that are interesting, compelling to the business, or likely to be considered by businesses. Instead, I’m referring to those technologies that exert a steady, near-continuous and (one might argue) irresistible pressure across multiple areas of the organization to adopt.Cloud, mobile, and social media are all examples of technologies like this. Say “no” to the sales team’s reque...
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