A company that correlates data about users across different websites to share with marketers is using unique IDs inserted by Verizon into mobile Web traffic to recreate tracking cookies that have been deleted by users.
Lucian Constantin | 16 Jan | Read more
The Digital Advertising Alliance, a consortium of advertising trade groups, will roll out two new apps later this year aimed at giving mobile device users a choice of what ads they see.
Grant Gross | 27 Jun | Read more
New polling from the Digital Advertising Alliance (DAA) highlights the importance of guidelines to limit Web companies' online tracking.
Kenneth Corbin | 05 Nov | Read more
Lobbyists derailed an effort by U.S. President Barack Obama's administration to create mobile privacy standards, a privacy group charged on Thursday, while some participants in the process conceded it lacked focus.
Grant Gross | 29 Aug | Read more
The Digital Advertising Alliance, a champion of privacy self-regulation, unveils set of principles for advertisers and tech companies to provide notice and controls over consumers' data on the mobile Web.
Kenneth Corbin | 24 Jul | Read more
The U.S. online advertising industry has not lived up to a promise to stop the online tracking of Internet users who ask advertisers to do so, a senior U.S. senator said Wednesday.
Grant Gross | 24 Apr | Read more
New legislation in the U.S. Senate that would allow Internet users to tell companies to stop tracking them is unnecessary and could slow e-commerce growth, some tech groups said.
Grant Gross | 01 Mar | Read more
Web and mobile device users have little understanding about how much of their personal data is collected online, making it difficult to rely on free-market competition for solutions to privacy concerns, privacy experts told the U.S. Federal Trade Commission Thursday.
Grant Gross | 06 Dec | Read more