The reputations of organisations are taking a beating in social media, with consumers going so far as to boycott companies based on comments made on sites such as Facebook and Twitter, a new survey has found.
Pizza isn't typically a topic of conversation in company meetings at Caterpillar, the world's largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. But a recent unfortunate incident involving Domino's Pizza had a special team tasked with protecting Caterpillar's brand integrity taking notes and buzzing about how quickly a simple video can suddenly drag a massive corporate name through the mud.
Joan Goodchild | 12 Jun | Read more