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  • 21 January 2020 14:05

Australia’s leading dining rewards app launches in Brisbane, driven by the changing way millennials are dining out

Liven takes its unique payment abilities to the Sunshine State in an effort to combat food delivery services and get more foodies to support local Queensland businesses

In an effort to drive customer loyalty to local businesses and answer to the demands of lucrative Queensland diners, Australia’s leading dining rewards app Liven has recently announced its has expanded its services to Brisbane.

Brisbane locals and tourists travelling in the area will be able to use the dining rewards app at several well-known food merchants and restaurant partners, including Gelato Messina, New Shanghai, Pablo & Rusty’s, Taste Gallery, CoCo Fresh Tea & Juice, and more.

With takeaway giants like UberEats and Deliveroo taking huge commissions from local businesses, Liven is giving the power back to Brisbane business owners by getting more diners through the door and encouraging customer loyalty through its unique rewards program.

Sian Bishop, Brand and Marketing Manager at Gelato Messina says they are excited to be part of the Liven expansion and provide their services to their customers.

“We’re always interested in new concepts and ideas, and Liven is something the food industry had never seen before, so we wanted to get involved and give it a try. It’s easy to use, and customers know they’re getting rewards to spend on what they want. The integration with our POS also makes it very easy for our staff to use,” said Sian.

Having an already strong presence in Sydney and Melbourne, and an impressive 600,000+ user base nationwide, Liven’s co-founder Grace Wong knew there would be an appetite for the product in Brisbane.

“With the increasing number of millennials in Australia championing our app, and the huge amount of takeaway giants taking diners out of restaurants, we’re putting them right back into local businesses by allowing owners to reward their best customers instead of Uber and Deliveroo. So it made sense for us to support the food scene in Queensland instead of take away from it.

“We also know that Australian diners and particularly millennials are wary of loyalty programs that make them jump through hoops just to see any benefit. With Liven, our users don’t have to worry about downloading dozens of individual brand apps and instead use Liven as the one unified universal currency app where every time you pay, you instantly earn 10 to 35 percent into your digital wallet and so they prefer to dine out at their favourite restaurants, as opposed to ordering in.”

“From a restaurant side, owners desperately need to not only find their top users (the 20 percent of power users that brings 80 percent of their sales) but also continually personalise and reward them for their loyalty, but nothing in the market does this except Liven.”

“We have over 600,000 thousand foodies on a first of its kind, unified horizontal loyalty program with frictionless invisible payments like Uber and with AI driven gamification & discovery like Amazon and Foursquare. We’re so excited to help Brisbanites get rewarded instantly for dining out at their favourite local spots,” says Ms. Wong.

To celebrate their launch into Brisbane, Liven is also running a competition for users to win money for free food to spend at their restaurant partners through this link:

1. Drop your email address on the page to sign up

2. Every friend you refer to the campaign will bump your position up the prize leaderboard

3. Top 10 placements on the leaderboard can win you $100 worth of LVN (Liven’s own digital currency), with top 11-50 earning $40 each. Those in the top 51-500 spaces can win $10.

Food merchants and restaurant partners now available via the Liven app in Brisbane:

● CoCo Fresh Tea & Juice

● Pablo & Rusty’s

● Crafty Cuts

● Industry Beans

● Messina

● New Shanghai

● FantAsia

● PappaRich

● Nene Chicken

● Bird’s Nest Yakitori

● Won Ton Ton

● Taste Gallery

● Little Red Dumpling

● Hokkaido Baked Cheese Tarts

● Chongqing Street Noodles

● Mimo Tea

● 6 Po Hot Pot

● Hot Cake House

● Papa’s Pancakes

● Yuan Bao Taiwanese

● Top Sushi

● 4 Fingers Crispy Chicken

● Bento King

● Kings of Kings

● 5Dogs Meat x Vegan x Fries

● C Cafe

● Hihi Desserts and Drinks

● Singapore and Co

● Coffee Iconic

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