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  • 17 January 2020 23:16

Massive Demand for Android TV Market 2019 with Emerging Trends, Highlights and Challenges Forecast 2026

The global Android TV Market size is anticipated to around USD 231 billion by 2026, this market is anticipated to grow with 20% CAGR during the forecast era 2019 - 2026.

The growing integration and extension of multi-media coverage is a natural progression for android TV. Android TV enables users to customize their TV entertainment experience by using software that are installed on mobile phones. Android TV is an android operating system, such as video panels and media players, on TV and associated devices. It can be used in standalone applications such as digital video recorder (DVRs) and game consoles and can be built into products such as smart TVs. Android TV can stream videos, play games and other applications.

The report provides analysis of global android TV market for the period 2015-2026, wherein 2019 to 2026 is the forecast period and 2018 is considered as the base year.

Android TV is a mobile operating system that has created and produced by Google for digital media consoles, set-top boxes, soundbars, and TVs. A user interface for video searching and voice scanning, the information surface from different media apps and services, and convergence with other new ones, acts as a substitute for Google TV. Android TVs can also work to enhance its usability with PCs and notebooks.

In 2018, North America held largest share due to high individual purchasing power which is one of the major factor that drives the growth of market. Advances in the technology sector has led to a growing number of smart homes and offices using android TV, as well as its first purpose for entertainment, include DVDs, music, internet applications and the use of computers such as Amazon TV, Netflix, Hulu and Google, are important.

Market Dynamics

The rising disposable income has enabled consumers to buy advanced technological TV sets that fit with their higher standard of living. In addition, consumers prefer high quality video and audio content as well as internet connectivity. Therefore, high standard of living and rising usage of online content will lead to the development of the android TV market, which is likely to have a positive impact on market growth.

4K UHD Segment is Anticipated to Account for a Major Share of the Market Demand

During the forecast period, the 4K UHD segment is expected to achieve significant growth in the android TV market. The decrease in these TV costs stimulates customers and increases competition in emerging economies. The rise of the multichannel audio Sound, which offers the theater experiences on greater screen, is synonymous with revolutionary functionality, such as high resolution and good picture quality.

The standard resolution for TVs larger than 40 inches now is actually the Ultra-High Definition. In 2018, Consumer Electronics Show (CES), industry experienced a glimpse of the next step at 8K i.e. a concept of higher resolution. 4K Ultra-high definition (UHD) in android TV is expected to boost segment demand over the forecasted period by the adoption of innovative technologies such as Quantum dot LED (QLED).

The 46 to 55 inch screen size segment is likely to dominate the android TV market. Consumers are mostly looking for image quality; the 4K UHD television system is preferred for larger TV sets. The dropping prices and the 4K technology installation have led to a change in the preferences of screen sizes for the consumer whereas, 4K technology is not able to deliver picture quality on small screen size. For instance, Samsung Electronics Co., Ltd. also launched the full 4K TV line-up from 55 to 85 inch in order to address the growing demand of large-screen displays. The OLED Bravia 4K sets in 55inch, 65inch, and 77inch were released by Sony Corporation in January 2017.

Key Players

Some of the key players operating in the android TV market, profiled in the report include Sony Corporation, LG Electronics Inc., Panasonic Corporation, Hisense, TCL Corporation, Sharp Corporation, XiaoMi Corporation, Tosibha Corporation, Haier Inc., Skyworth Digital Holding Ltd., One Plus and Others.

Major Key Trends for Consumer Electronics Industry

5G becomes mainstream: As a service 5G is intended to improve health and enable comprehensive mobile networking and many other advantages.

Dominance of Artificial Intelligence (AI): Major companies such as Mercedes, Samsung, Intel, and Hisense announced their strategies. Home Brew-an AI-enabled beermaker, was confirmed by LG, while Hisense announced three new quantum dot projection TVs with AI chips that improve the viewing experience.

Voice-assisted personal entertainment systems: 8K TV, the newest developments in personal entertainment, establish an image quality, brightness and resolution environment that varies. The focus will be heisted from manufacturers that plug smart systems in their newest models.

Market Segment Analysis:

Acumen Research report focuses on market attractiveness by assessing the key market segments. The report also combines region-wise segments for a better understanding of the supply and demand ratio of this market. This exclusive study of the report analyzes the present and future market scenario and the industry trends that are influencing the growth of the segments. Besides, the report also covers the value chain analysis, supply chain analysis, and year-on-year basis analysis of this market.

Market Segmentation

Market By Screen Size

  • 31-35 inch
  • 36-45 inch
  • 46-55 inch
  • More than 60 inch

Market By Display Type

  • LED (Light Emitting Diodes)
  • OLED (Organic Light Emitting Diode)
  • QLED (Quantum Dot LED)

Market By Resolution Type

  • 4K UHD TV
  • HDTV
  • Full HD TV
  • 8K TV
Market By End-User
  • Online
  • Offline

Market By Sales Channel

  • Residential
  • Commercial
  • Industrial

Market Regional Analysis:

Based on the regions, the global Android TV Market is segmented into -North America (US and Canada), Europe (UK, Germany, France, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and Rest of Asia-Pacific), Latin America (Mexico, Brazil and Rest of Latin America), Middle East & Africa (GCC, South Africa and Rest of MEA).

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