Both the lines of business and IT departments acknowledge the value of "Bring Your Own Identity" (BYOID) initiatives, where social networking or digital IDs are used for application login.
However, more security is needed to increase BYOID adoption, according to the report, "The Identity Imperative for the Open Enterprise 2014," covering two key Asia Pacific Japan (APJ) countries, India and Australia.
Globally, 50 percent of IT and 63 percent of business users express interest in BYOID and this percentage is even higher amongst APJ business users (67 percent).
Although BYOID deployment using social IDs is still in its infancy, interest is high, especially for mobile and web customer populations.
"In today's application-driven economy, access to applications has to be simple and secure. BYOID is an increasingly popular option for simplifying access. It can reduce the need to create new accounts for every site, which leads to registration fatigue and abandoned shopping carts," said Vic Mankotia, vice president, solution strategy, Asia Pacific & Japan (APJ), CA Technologies. "We are working to make sure we enhance BYOID security without adding friction or complexity."
Stronger identity credential
79 percent of IT and business users in APJ agreed that an important reason for BYOID adoption in their organization was to achieve a stronger identity credential and get a higher level of confidence.
80 percent of business users in APJ feel that simplified user registration would help the most in increasing BYOID adoption.
IT users ranked PayPal as the preferred identity provider across all regions when asked what social ID was of most interest to their organization.
Facebook was the provider of choice for business users in APJ when asked what social ID respondents preferred as a consumer.
"A holistic examination of the attitudes uncovered in the research show two clear views of identity," said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. "IT continues to take a traditional risk-based, security view of dealing with identities, while the business side takes a more value-based, customer-centric view of identity. In order to gain the most value from any BYOID initiative, these two groups must collaborate and become allies for secure business growth."